About The Nut Shelf
Welcome to a World of Keto Delights
About Us
NutShelf Cloud Kitchen (NSCK) was founded on a mission to redefine fast food through health-conscious innovation. Our founder’s personal health journey began in 2014 after undergoing a heart procedure that led to a complete lifestyle shift. Soon after discovering the ketogenic diet, he committed to a low-carb, clean-eating regimen that not only transformed his health but sparked a decade-long pursuit of food innovation.
What started as a personal dietary choice evolved into a full-fledged business ecosystem:
- The Nut Shelf Trading Co. (TNSC) handles the import and supply of premium keto ingredients.
- The Nut Chef (TNC) uses those ingredients to produce specialized functional foods, including our signature pizza dough.
- NutShelf Cloud Kitchen (NSCK) is the result—a cloud-based pizzeria offering delicious, gluten-free, and low-carb pizza ready for delivery or pickup.
Each unit in our value chain adds quality, consistency, and transparency to what we serve. Our dough is made in-house, vacuum-sealed, and delivered to our kitchen to ensure proprietary protection and operational simplicity—paving the way for franchising.
Certified by Dr. Berg’s Keto and Intermittent Fasting Program, our founder brings more than a decade of hands-on experience in keto nutrition, recipe development, and food chemistry.
At NSCK, we’re not just offering food—we’re offering a better lifestyle.
Eat Better. Live Stronger.™
Crafting Functional Goodness
At The Nut Shelf, we believe that food should nourish not only the body but also the soul. We're more than just a bakery; we're pioneers in crafting functional foods that delight your taste buds while delivering exceptional health benefits.
Our journey began with a simple idea: to create delicious, gluten-free, and low-carb baked goods that didn't compromise on taste or nutrition. This led to the birth of our flagship product, the Incredible Bread, a testament to our commitment to quality and innovation.
Beyond taste, we're passionate about harnessing the power of food to enhance well-being. Our products are meticulously crafted using carefully selected ingredients known for their nutritional value. We believe in the concept of "functional foods," which means our baked goods offer benefits beyond basic sustenance.
Whether it's supporting digestive health, boosting energy levels, or promoting overall well-being, our products are designed to nourish your body from within. We're committed to transparency and using only the finest ingredients to create baked goods that are as wholesome as they are delicious.
Join us on our mission to redefine the future of dining.
TNSC workplace policy:
At The Nut Shelf Company, we're fostering a dynamic and innovative culture where creativity knows no bounds. Our team thrives on open communication, collaboration, and a shared passion for revolutionizing the industry. We offer a supportive work environment with competitive benefits including healthcare, transportation, and housing, along with mandatory legal entitlements. As we grow, our employees grow with us, enjoying opportunities for advancement and professional development. Our mission is to improve people's lives through our products, and that starts with creating a healthy and fulfilling workplace for our team.
Transparency and Quality You Can Trust
At The Nut Shelf, we believe in complete transparency. That's why we send all our products to independent testing laboratories to verify their nutritional facts. You can be confident that you're getting exactly what's on the label, with every delicious bite.
Keto Compliance is Our Priority
We're passionate about staying true to the keto lifestyle. We meticulously formulate our products to ensure they adhere to strict keto guidelines. So you can focus on achieving your goals, knowing our treats fit seamlessly into your keto journey.
Vision:
- To be the leading provider of delicious and accessible keto products in the region.
- To revolutionize the keto experience by offering a wide variety of delectable treats and essential ingredients.
- To empower people to achieve their health goals through a sustainable and enjoyable keto lifestyle.
Mission:
- To bake with passion and innovate relentlessly, crafting the most delicious and satisfying keto products possible.
- To uphold the highest standards of quality and transparency, ensuring every product is keto-compliant and accurately labeled.
- To provide exceptional customer support and educational resources, guiding and motivating individuals on their keto journeys.
- To maintain a commitment to hygiene and ethical practices, fostering a clean and safe baking environment.
The founder's keto journey
In 2014, after undergoing a heart procedure that involved placing three stents due to an 85% artery blockage, I knew I needed to take better control of my health. I had always pursued a healthy lifestyle, but this incident shook me to my core. A few months later, over a casual dinner, a family friend mentioned a new dietary approach called “keto.” It piqued my interest immediately.
That night, I dove into the internet looking for information. To my surprise, keto was still fairly new with limited resources available. But I was intrigued enough to start the very next day. I even convinced a friend to join me. With a basic understanding, I committed to a strict 30-day keto diet. The results were astonishing—so much so that I extended it to two months, then three.
By that point, I had not only lost significant weight, but I noticed a boost in my energy, mood, and overall well-being. Eventually, I transitioned into a lighter, more sustainable form of keto. Over the next 10 years, I didn’t just follow the diet—I studied it, experimented with it, and adapted it to real life.
Craving the foods I grew up with—bread, rice, pasta, even desserts—I took it upon myself to recreate them using keto principles. I went deep into food science and ingredients until I could mimic the flavors and textures I missed without sacrificing the diet.
This led to the creation of multiple keto recipes and eventually a packaged food business in 2019, starting with one core product: blanched almond flour. It made it onto major supermarket shelves, but the business didn’t reach its potential due to marketing challenges.
Later, I transformed part of my packaging space into a bakery, and although the idea was strong, it still lacked a client base. I kept the bakery and moved it to my own land to eliminate rental costs, ready to restart when the time was right.
In early 2025, I launched NutShelf Cloud Kitchen—my first fully operational keto-based pizzeria, running on a cloud kitchen model. Now, I manage three branches of one vision:
- The Nut Shelf Trading Co. (TNSC): sourcing and importing keto ingredients.
- The Nut Chef (TNC): crafting premium keto foods, including the dough.
- NutShelf Cloud Kitchen (NSCK): a fast-food model serving delicious, health-oriented pizza made from that specialized dough.
This journey has taught me resilience, discipline, and the importance of passion-driven innovation. Today, I hold a coaching certificate from Dr. Berg in Keto and Intermittent Fasting, and I’m driven by a mission:
To make keto not just accessible—but craveable.
Enhance your lifestyle
Find the Middle Way...